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Coty Taps QSLD for Esprit Branding

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By: Jamie Matusow

Editor-in-Chief

Esprit asked French designer Denis Boudard to create the product identity and packaging for its new fragrance and auxiliary line Life by Esprit for Men. According to the company, the racy-looking bottle projects forward movement and action with its vibrant stripes. The curved bottle fits in the palm, allowing for easy application and portability.  
    
The line includes a 50mL scent, 50mL after-shave lotion, 200ml shower gel, 75mL natural spray deodorant, 150mL spray deodorant and a 50mL roll-on deodorant all designed by QSLD.

More information: www.qsld.com.

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